Business Development

Developing individual practices and raising professional profiles

This half-day workshop will focus on developing your knowledge of business development (BD) as a key tool in underpinning the development of your practice. There will also be opportunities during the course for you to apply your increased understanding of BD tools and techniques in practical situations.

 

Course objectives

  • Understanding the prospective client's buying process;

  • How to influence that buying process through understanding and applying BD tools and techniques;

  • Review of practice; and

  • Beginning the process of developing and building a personal BD strategy.

 

Course topics/content

  • The buying process

  • The difference between BD and marketing

  • What do clients want from their lawyers?

  • Practice review and analysis

    • Where is my practice now?

    • Where do I want it to be?

    • Where are the gaps and opportunities?"

    • Strategic service delivery areas and defined target areas

    • Raising personal profiles and maintaining visibility (blogs, vlogs, articles, use of media, and more)

    • Cultivating connections in the market and key client management

    • Individual BD plans

 

Key Learning Outcomes and CPD

  • Legal knowledge and skills

  • Practice management

  • Working with clients and others; and

  • Ethics, professionalism and judgement

  • CPD 3

 

Dates

Day

Date

Time

Location

Register

Monday

15 July 2019

09:30-12:45

Bar Council, London

*Fully Booked* 

To be added to our waiting list click here 


Price

£110 + VAT for Barristers who pay the Bar Representation Fee, Pupils and Chambers Staff

£190 + VAT for Barristers who do not pay the Bar Representation Fee

If you would like to pay the Bar Representation Fee, please contact the Services Department.

*This training session is available as part of the Bar Council's Annual Chambers Membership package. Chambers membership gives you access to a range of training and support throughout the year, chosen to suit your needs. 

Find out more about Annual Chambers Membership

Trainer

Elspeth Mills-Rendall

Elspeth, a Barrister, is a highly sought after independent facilitator and learning & development (L&D) specialist, who was instrumental in devising and creating the highly-successful Public Access Course for the Bar Council.  She is a mediator, international negotiation strategist & consultant, executive /career coach & mentor, with a proven track record following a successful career in the legal sector and commerce and industry where she specialised in intellectual property working at international organisations such as the BBC and IFPI.

Elspeth then focused on the L&D field heading up the L&D functions at both DLA Piper and Herbert Smith Freehills.  At global law firm DLA Piper she was the firm's first National Head of Training and was instrumental in establishing the L&D department and professional development strategy for all levels of lawyers as well as support staff at a time of significant growth and change. At Herbert Smith Freehills she raised the level of sophistication of the firm's existing L&D strategy. As the first Chambers Director at Enterprise Chambers she was a catalyst for change and practice development implementing strategies on commercial efficiency, business development and PR. 

Elspeth uses her commercial business experience together with her understanding of human behaviours (both individual, team and organisational dynamics) to up-skill and empower individuals at all levels of seniority and teams to maximise their outcomes within the context of often fast-moving and ever-changing markets and organisations. Elspeth is outcome and resolution focused. Her meticulous follow through and on-going reviews result in successful systematic and strategic skills implementation.

 

Further Information

Please ensure your read the  terms and conditions and privacy statement before booking.

We can offer this training in-chambers, including those chambers on circuit. Please contact  Training and Events for information on dates and pricing.